GoPro, Inc. (GPRO) Analysis

Shares of action camera company GoPro (NASDAQ:GPRO) fell 10.8% in the afternoon session after investors took some profits off the table as markets awaited signals on future monetary policy from the Federal Reserve's Jackson Hole symposium later in the week. The downturn in the market was largely attributed to a significant sell-off in megacap tech and chipmaker shares. Nvidia, Advanced Micro Devices (AMD), and Broadcom all saw notable drops, dragging down the VanEck Semiconductor ETF. Other majo

TL;DR: GoPro is not just a camera company anymore. They’ve launched an AI data licensing program backed by one of the largest real-world video libraries on the planet. If they execute, this stock is massively mispriced. “GoPro? The helmet cam company?” That’s the outdated view. Here’s what’s new: THE FUNDAMENTALS PART Last week, GoPro launched a program that allows users to license their cloud-stored footage to AI companies. Users opt in, and GoPro handles the rest, revenue split is 50/50 bet...

Seems high risk with them being unprofitable for many years consecutively. But they are still a globally-recognized brand that has millions of users. The brand name alone has to be worth a decent amount. The market cap is barely $200M.